Be Inspired

Win at Email Newsletters

If you find yourself facepalming every time a client says, “I saw the newsletter but didn’t read it,” you are not alone! We’ve all been there.

Email inboxes are noisier than ever, and your studio’s newsletter may be getting tuned out. It can be a challenge for busy parents to wade through all the messages coming from their child’s school and activities.

The good news is that you can fix this! Breakthrough the clutter of your clients’ inboxes with these proven solutions:

• Test delivery days and times. Maybe your clients are more likely to open their emails on Sunday evenings instead of Wednesday mornings. Test and track different days and times to see what works best.
• Test subject lines. Subject lines are an instant way to catch someone’s eye. Try livening up your messaging:
  • Emphasize the most important bit of news: “Click here for recital dates!”
  • Ask for participation: “Complete our survey and be entered to win a studio credit!”
  • Lean into a special date: “May the Fourth be with you!”

• Follow the 80/20 rule. Include 80% educational/informative content and 20% promotional/sales content.
• Lean on graphics. Avoid wordy or too-long newsletters by using clear, branded graphics to illustrate brief messages.
• Ensure it’s mobile-friendly. With most people checking email on their phones, it’s a must to have a mobile-friendly newsletter.