Smart Social Media
Have you ever looked at your studio’s social media and thought, “It’s time to get a handle on this!”
Getting savvy on social media doesn’t have to be complicated. Here are some common traps, followed by solutions:
Trap #1
Inconsistency. You find yourself posting whenever, wherever—without a plan.
Solution – “Social Day.” Set aside one day, with your social media staffer, to plan out an entire month, semester, or year of social media posts. Create a calendar and timeline. Take your old inconsistency and turn it into new reliability!
Trap #2
Low or no sales. Your posts to generate sales fall flat.
Solution – The 80/20 rule. Make sure that 80% of your studio’s posts offer education, celebration, or entertainment. The other 20% can be sales-driven. Increased value = increased purchasing.
Trap #3
Low or no visibility. It seems as though no one sees or reacts to your posts, except for the same people (and you know who they are!).
Solution – Pump up your engagement. Share, react, and comment to your community of followers. Post a mix of photos and videos and questions. Interact meaningfully and the algorithms will take notice.