Be Inspired

Principle of Dollarization


March 2, 2026

When you increase your personal productivity and delegate more responsibilities to your employees, it’s likely that you will see new opportunities for your time. No longer will you be stuck in an endless loop of answering phone calls and producing emails! Instead, you can turn attention to the big picture of your studio. 

To maximize your business’s potential, use the principle of dollarization, which states that:

For every hour that is freed up because of efficiency, discipline, and delegation, and where that recouped hour is redirected to your main focus, revenue starts to increase.

In other words, when you spend more time in your sweet spot, your business can become healthier! Start applying this concept across your operations in three key areas.

The principle of dollarization demonstrates that by spending your time doing the work only you can do, your business will thrive.

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