Masters Day: Marketing

February 15, 2024
9:30 AM – 3:00 PM
San Diego, California

This master class, taught by marketing expert and author Nick Westergaard, provides a rigorous and dynamic workshop featuring a mix of insightful instruction and interactive discussion and application periods where you and your team can work through the core components of developing a social media marketing plan.

Marketing today is changing rapidly. Based on the frameworks from Nick’s popular book Get Scrappy, this workshop helps marketers ground their marketing with a solid strategy, do more with less when it comes to things digital, get teams off of the bench and into the marketing game, and measure what matters. The best part is you will leave boot camp with a fleshed-out scrappy social media marketing strategy you can start using right away.

After this workshop, attendees will be able to:
‣ Create a scrappy marketing strategy grounded with solid business objectives that show what channel or platform works best when.
‣ Simplify content marketing with four easy-to-employ hacks.
‣ Measure what matters in social media and digital marketing for continuous improvement.

Lunch is included with your registration. CLICK HERE TO REGISTER!
No-fee payment plans are available. Email to register with a payment plan.

If you have any questions, please email